AI Insights · Timothy · January 2022
Top 5 Drawing & Coloring Apps on iOS in Australia, Q4 2021
Discover the performance of the top 5 drawing and coloring apps on iOS in Australia during Q4 2021, including insights on downloads, revenue, and active users.
During the fourth quarter of 2021, the top five drawing and coloring apps on iOS in Australia showed varied performance in terms of downloads, revenue, and active users. Here are the key insights:
Happy Color by Numbers Game saw a peak in weekly downloads at the start of the quarter with 10.5K in the last week of September, gradually decreasing to a low of 5K at the beginning of December, and then rising again to 7.1K by the end of December. Revenue peaked at approximately $1K in the first week of October but generally fluctuated between $256 and $848 in subsequent weeks. Active users showed a positive trend, growing from 52.7K to 60.8K by the end of the quarter.
String Pull experienced an initial surge in weekly downloads, reaching 20.7K in mid-November, but saw a decline to 2K by the end of December. Active users followed a similar pattern, peaking at 19.2K in mid-November and then decreasing to 8.8K by the end of the quarter.
Phone Case DIY had a steady increase in weekly downloads, starting at 9.8K at the end of September and fluctuating around 4K to 6K towards the end of the quarter. Active users also showed a stable trend, maintaining around 27K to 30K throughout the quarter.
DIY Keyboard 3D launched in mid-November and quickly gained traction, with downloads peaking at 15.4K in mid-December before dropping to 8.4K by the end of the month. Active users mirrored this trend, starting at 4.8K in early December and rising to 14.9K mid-month, then settling at 11K by the end of December.
Paint by Number Coloring Game had consistent weekly downloads, starting at 4.9K at the end of September and fluctuating around 2K to 3.4K by the end of December. Revenue was relatively stable, peaking at approximately $1.4K in early November. Active users showed a slight decline from 17.9K to 14.6K over the quarter.
These trends highlight the dynamic nature of the drawing and coloring app market on iOS in Australia. For more detailed insights and data, visit Sensor Tower.
